UK?s 100 FTSE companies ? and their favourite online marketing tactics

UK’s 100 FTSE companies ? and their favourite online marketing tactics

The online marketing preferences of the largest British companies have been revealed in a new report. We take a look at the current social and online marketing trends practised by the UK’s top companies, as well as the marketing opportunities they are missing out on.

LinkedIn is currently the favourite social network among the largest UK companies. 90% of the FTSE 100 companies are currently profiled on LinkedIn, connecting with about 1.9 million users overall. From December 2017 to June 2017, the number of FTSE 100 businesses present in the popular professional network grew by 35%.

FTSE 100 Companies are missing an opportunity by failing to invest in business blogging and content marketing

This is according to recent data from the digital communications agency The Group, which conducted a survey from December 2017 and June 2017 to find the most popular social media channels among the Financial Times Stock Exchange (FTSE) 100 companies.

LinkedIn is clearly becoming an essential channel for businesses wishing to connect with important audiences and in particular it has become an important aspect of corporate recruitment,” said Cathal Smyth, managing director at The Group.

Other networks that have registered a rising trend since December 2017 are Facebook – increasing by 35%; YouTube – experiencing an impressive 79% growth in the last six months; and Twitter ? seeing a 70% increase in followers within the analysed period.

Blogging and Google+ – strategies to be optimised

Unlike LinkedIn, Facebook, Twitter and YouTube, big companies are failing to seize the opportunities in other social platforms such as Google+, with only 12 FTSE 100 companies using them on a regular basis.

Another effective marketing method poorly developed is business blogging. Commenting on this trend, Smyth said: “Companies’ are really missing an opportunity by neglecting this channel, as it offers the FTSE100 a real opportunity to engage with stakeholders, demonstrate transparency and lead on issues.?

Articles for websites or SEO Copywriting as it is sometimes known is a unique skill that is becoming increasingly important now that more and more people are using search engines and social media websites such as Twitter and Facebook to find information and services online.

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Working with the UK’s top brands and businesses, at Blighty SEO we provide bespoke, tailored editorial and video content to increase web presence, search engine rankings and social engagement.


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